By Carol C. Neugent
From dedicated student to rising entrepreneur, Campus High School junior Olyvia Crum is working hard to build her marketing business specializing in small business social media advertising.
Crum’s company, @dvantage marketing (AdvantageMarketing.firstname.lastname@example.org), is an online-based business that assists small businesses to incorporate the use of social media into their marketing strategy. With laptop in hand, Crum is able to operate her business from anywhere and at any time.
Crum works with owners of small businesses to launch their companies into the world of social media through Facebook, Twitter, Instagram and more. The foundation of her business, interestingly enough, was the result of a class she took as a sophomore.
“All the credit has to go to the fantastic YEK (Youth Entrepreneurs of Kansas) program at Campus,” Crum said. The Campus YEK class has a year-long curriculum that teaches entrepreneurial education. Much of the second semester is devoted to a class project. For Crum, that was the creation of @dvantage marketing.
Crum said she hopes to reach those small business owners who either don’t have the time or don’t have the knowledge to market their company through social media. Currently Crum runs seven pages and already has a success story. She described how she took one company from five orders in three months to five orders in two weeks all through social media. As her company’s slogan states: “Customer growth is just a click away.”
Haysville Healthy Habits is one page where Crum volunteers her time. In this one instance, she also maintains the organization’s website. Websites are typically outside of what @dvantage marketing provides.
Concentrating on local and area businesses, Crum said she hopes to not only secure the businesses as customers, but to get businesses involved in their communities.
“People ask you what you’re into,” Crum said. “I’m into Haysville.”
In the long-term, Crum plans to pursue a public relations degree based in business administration with a communications component. Most of the universities she is considering are located in the east. Following college, she plans to use her education to further grow her business while also pursuing other professional and political avenues.
Crum recently returned from the National Young Leaders Conference held in Washington, D.C. The conference hosted 250 young leaders from across the country. She was one of only six Kansas students who were accepted into the program.
When not attending leadership conferences or working on her business, Crum can be found at the Haysville Community Library where she has volunteered for seven years and has been an employee for over a year. At the library, Crum has developed new programs and activities for the patrons to enjoy. Imagi-games, where participants develop their own games for others to enjoy, is just one example of Crum’s initiative.
At Campus High, Crum is involved in debate and forensics. She is the vice president of the improvisation group and participates in Mane Stage Theater when her schedule allows. Crum is a member of the tennis team and is active in SADD. She was recently accepted into the National Honor Society.
Between leadership skills, academic excellence, entrepreneurial enthusiasm, and a passion for public relations and communication, one day the residents of Haysville just might be able to watch as Crum presents future press briefings as the newly appointed White House Press Secretary.