By Michael Buhler
It is hard to go wrong with a contest where both competitors are guaranteed to win, no matter what the outcome is.
Such is the case with the toilet paper contest between the towns of Cheney and Clearwater. In the contest, residents are encouraged to buy toilet paper at local stores to not only see which town can buy the most toilet paper and “wipe out” its rivals, but also to encourage residents in each town to buy locally and keep more dollars in the community.
The genesis of the contest started with the Toilet Paper Campaign in Cheney, when it was discovered that over $100,000 could be brought into the city if residents bought all of their toilet paper locally.
“Both towns win, that’s for sure,” Cheney city clerk Danielle Young said. “We started the Toilet Paper Campaign as a way to increase local sales here. I think it’s a great way for us to have a local competition between two small towns – and to get the idea of buying local to the residents.”
Clearwater city administrator Kent Brown agrees that the contest will benefit both towns as more dollars will stay in each community.
“Anytime your business community can be strengthened, it strengthens the whole town,” Brown said. “Strong businesses mean there are more opportunities to work and to do things in a community locally – and it provides an example for other business who might want to open.”